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🧑🏻💼 Product Marketing Manager
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🏢 EdTech and HRTech SaaS
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⏳ Nov 2022 → Present
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🇮🇳 Bangalore, India
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Responsibilities:
- Founding member of the marketing team. Worked closely with the CEO to manage all the business requirements and implemented GTM strategies for B2B and B2C segments with proper market research.
- Managing a team of content writers, graphic designers, and illustrators, and co-created marketing materials with my knack for creative copywriting and design thinking.
- Consistently analyzed all the critical Growth KPIs of the Product via Mixpanel and Google Analytics and incorporated the necessary actionable solutions in marketing planning and strategies.
- Effectively collaborated with all the internal and external stakeholders to understand the user story and come up with data-driven decisions.
Cookd
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🧑🏻💼 Social Media Marketing Manager
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🏢 FoodTech
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⌛ Aug 2022 → Nov 2022
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🇮🇳 Chennai, India
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Responsibilities:
- Followed with social media trends to curate and publish all forms of content - text, video, image, that works the best.
- Managed all the social media handles (Instagram, Facebook, Linkedin, YouTube) of the organization, and generated revenue from monetization and affiliate marketing.
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🧑🏻💼 Digital Marker
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🏢 EdTech SaaS
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⌛ Aug 2019 → Jul 2022
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🇮🇳 Bangalore, India
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Responsibilities:
- Crafted the finest marketing collateral including social media creatives, pitch decks, blogs, and mailers with my knack for content writing and copywriting skills, by collaborating with graphic designers.